Eurotrol, Italian market leader in primary water treatment components, at IFAT Munich for the first time

The Milan-based B2B company operating since 2000 – which distributes leading brand components and solutions for primary water treatment – will be present with a stand at the German trade fair from 13 to 17 May. The fair is the most important worldwide for environmental technologies related to sustainable water, raw materials and waste management.

It will be an opportunity to underscore the value of “water treatment as a virtuous practice” and to showcase the components from the portfolio: cabinets, brine tanks, valves, pressure tanks, filter cartridges, vessels, membranes, resins, osmosis components, and above all the new MWG-branded in-house products.

Eurotrol, the Italian company based in Milan and market leader in the international distribution of components and solutions for primary water treatment, will be exhibiting at IFAT, the world’s leading event for sustainable water, raw materials and waste management, which will be held in Munich from 13 to 17 May (stand 416 hall A2).

Founded in 2000 and a second-generation family business, Eurotrol is now under the female leadership of CEO Patrizia Leoni. For almost two years now, the third generation of the family has also joined the company ranks, destined to propel Eurotrol into the future.

This trade fair represents the ideal opportunity to meet new prospective customers, illustrating not only the wide range of components in the catalogue and the new products under the MWG proprietary brand, but also all the customer-oriented services, from technical product advice to a comprehensive logistics service, that constitute the added value of this unique company.

“Follow the Flow of Water” reads the claim: at Eurotrol, water is a family affair that flows from one generation to the next, and this new international forum will serve to reaffirm the central role of water treatment, not only as the company’s core business, but in a broader horizon of a virtuous practice for the responsible use of this resource. At IFAT, the leading products of primary water treatment will be on display: valves, cabinets, vessels, membranes, brine tanks, pressure tanks, cartridges, filters, resins of the top brands and all the new MWG-branded products.

Established in 2014, the MWG brand encompasses a wide range of products designed and engineered in-house; 18 Design Patents have been registered in the European Union for cabinets and brine tanks, which Eurotrol can personalize according to customer requirements.

The solutions offered by Eurotrol, in business for over 20 years, are suitable for residential, commercial and industrial applications. Over the years, the company has carved out a significant position in the competitive water treatment components market. More than 1,700 customers are served worldwide, with 4,500 referenced components in stock in a warehouse occupying more than 12,000 square metres.

“Our participation in this prestigious trade fair”, said Patrizia Leoni, “has not only a professional significance geared towards the expansion of the sector’s business activities, but also a symbolic one, associated with the presence of an Italian company like ours on an occasion where solutions are being sought to address the need, critical at this time, for urgent action on the issue of water and, more generally, on the consumption of resources.

Building on its experience in the field of water treatment and on the know-how gained over many years, Eurotrol offers innovative solutions that take into account a wide range of needs: from those of large partners to minor household applications.

We are particularly proud of our MWG brand, which offers reliable, quality components.

While we will certainly be attending IFAT to meet new business partners, we will also be open to new ideas and to take advantage of the insights that an event at the forefront of issues relating to sustainability can offer, and which will allow us to look at the world of water treatment from a different perspective”.

Guiding our partners in the selection of the best water treatment components, working every day with passion and curiosity, imagining a world in which everyone has the option of drinking water at home: these are the principles that drive Eurotrol.

The comprehensive range of excellent safe products and spare parts always in stock, pre- and post-sales technical advice, combined with fast delivery all over the world, make Eurotrol the ideal partner for the most demanding water plant builders.

Eurotrol started out as a distributor for Italy of softening and filtration valves. The market has since expanded throughout Europe, North Africa and the Middle East, and the product portfolio has never stopped expanding, thanks to the continuous selection of new products of certified quality. From a handful of employees at the beginning of this adventure, the company has grown to 51, with many managerial positions held by women.

And the growth shows no sign of stopping.

Eurotrol, more than just a product.

Milan, May 2024